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Safestyle UK
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Safestyle UK : ウィキペディア英語版
Safestyle UK

Safestyle UK is part of the Style Group UK and is a provider of PVCu double glazed windows, doors, French doors, patio and sliding doors in the United Kingdom.
==History==
Established on 22 December 1992 with £2,000, in 2005 the company installed more than £100 million of replacement windows and doors. Safestyle’s head office is in Bradford, West Yorkshire and the company now has more than 40 branches across the United Kingdom.
In 1996 the company expanded and set up a new division, Windowstyle, which manufactures Safestyle’s double glazed PVCu windows and doors in Barnsley, South Yorkshire. The company has invested more than £6.5 million in Windowstyle to date, including £2.5 million worth of state-of-the-art glass toughening and processing machinery. The facility is set in an site, employs over 600 specialist production staff, runs 24 hours a day, 6 days a week, and produces more than 5,500 frames and 13,500 double glazed sealed units per week. It is also the biggest employer in the area.
In March 2007 the Advertising Standards Authority upheld a complaint against a Safestyle advertisement which had been broadcast in September 2006. They agreed that the advertisement had been misleading in two respects, both relating to the "Buy now, pay next year" credit terms. The ASA ruled that the advertisement should not be shown again.〔(【引用サイトリンク】 title=ASA Adjudications: Safestyle UK )
The company have had a number of partnerships, particularly in the field of fire safety, including the Home Office fire safety campaign and West Yorkshire Fire Service.
The company have also had several sports partnerships, including Rugby League team Castleford Tigers and more recently Leeds United football club, creating a special TV ad for the latter with ex-Chelsea and Leeds chairman Ken Bates.〔(The Gl@zine News, 13 February 2007 )〕
In 2003 the ''Sunday Mirror'' published a report on Safestyle UK's sales representatives' techniques, saying that "it is almost a badge of honour to rip off a customer".
In 2005 the company was nominated in the national (G Awards ), which take place annually and are open to all organisations in the glass, glazing and fenestration industries. Safestyle won the (G05 Award ) for Best Promotional Campaign of the Year, following that in 2006 with the (G06 Award ) for Best Customer Care.〔(The G-Awards Winners List )〕
Also in 2006, Safestyle UK received Government-backed endorsement in the (TrustMark ) scheme,〔(AZo Building News, 9 February 2006 )〕 a scheme also supported by the building industry and consumer groups. TrustMark-endorsed companies must have proven ability to make improvements and repairs inside and outside homes, adhering to high standards of workmanship and customer care.
In 2007, they have continued to win (industry awards ), winning the G07 Installer of the Year Award, and the G07 Health and Safety Initiative Award at the annual industry (G Awards ).〔(The G-Awards Winners List )〕
In 2008 the company was criticized by consumer rights charity Which? for its use of questionable sales techniques.〔http://www.thetelegraphandargus.co.uk/news/local/localbrad/8234325.Watchdog_rap_for_window_company/〕
In 2013, it was announced that Safestyle UK Ltd would be floated on the Alternative Investment Market in a deal worth £70 million.〔http://www.thetelegraphandargus.co.uk/news/10836388.Safestyle_UK_in___70_million_flotation_on_AIM/〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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